Stop Shaming Yourself Into Action—Here’s a Better Plan
How Guilt Hijacks Your Motivation
Here is a description of the "doom loop" I have found myself in most of my life trying to achieve my goals:
- First I have a desire. That desire creates an obligation if it is to be fulfilled.
- But, obligation left unfulfilled causes guilt.
- Guilt then turns into shame.
- Shame inevitably turns into anxiety.
- And anxiety… takes us right back to creating desire?
Wait — how can anxiety cause desire?
Well, most of our desire for success, money, and “getting our lives together” comes from wanting to escape emotional pain.
We believe that once we hit certain goals, we’ll finally be free from the dread, shame, and fear that’s been haunting us.
But we don’t get there. Instead, we beat ourselves up every day we avoid doing the things we’ve convinced ourselves will fix it all.
We say, “If I could just do XYZ, I’d feel better.” But when we avoid XYZ because it fills us with anxiety, the shame starts all over again.
This is the trap.
Like we touched on before… our ADHD brains struggle with motivation because they’re wired to avoid pain — especially emotional pain. And let’s be honest, most of the things we need to do to improve our lives aren’t exactly fun. They feel overwhelming, too high-stakes, or downright miserable.
So your brain slams the brakes.
As we discussed in the last article, it’s not a character flaw. It’s a survival mechanism.
And while you might still believe that your goals are worth chasing, it’s hard to work on them when the thought of even starting triggers dread.
For me, that dread came from constantly feeling like I was neglecting something else. My brain couldn't decide what was most important — so everything felt urgent.
Write an article?
But the laundry is overflowing.
Fold the laundry?
But I haven’t replied to that email...
It never ends.
You might think the solution is simple: just do one task, then the next. That's what you're neuro-typical friend would say.
But they don't get it. That doesn’t fix the emotional weight you carry while you're trying to get something done.
And when everything you "try" to work on comes with a side of guilt because you're neglecting something else, your brain starts dreading the entire process. So you escape. Into social media. Into YouTube...
...Into avoidance.
Here’s the real brain bender:
The root of this isn’t even guilt about not doing the work. It’s the guilt from not wanting to do the work!
It’s like your brain says, “I already know I’m going to dread this, so why wait?"
"Let’s start feeling like crap now.”
And that’s how you end up in a constant state of low-grade guilt that crushes motivation.
But what if motivation isn't something to "find"?
What if...the trick is to make room for motivation to "show up" by clearing out the guilt, despair, and disappointment?
What Actually Helped
Here’s the perspective shift that changed everything for me:
I stopped framing the things I need to do as "obligations".
And when I did... It took the emotional gun away from my head.
I realized most of the pressure I felt was self-imposed.
I created elaborate routines, self-improvement plans, and morning rituals. And when I didn’t follow them perfectly? Instant guilt.
But why?
I was the one who made the rules. Why couldn't I just… change them.
So I stopped treating every goal like a binding contract. I started thinking of them as options — things I could do, not things I had to.
I gave myself permission to let them go when they no longer served me or if I simply wasn't "feeling" it right now.
And weirdly, once I stopped feeling like I “had to” do something… I was more likely to actually do it.
I started choosing what I wanted to work on based on what I could realistically focus on right now — not what I felt guilty about avoiding.
That change made it possible to be present.
No longer weighed down by the fear of what I was neglecting or the regret of what I’d skipped. Just here. Just now. Just doing the thing.
Even the language in my head changed.
I didn’t “have” to write.
I didn’t “owe” anyone a blog post.
I just… felt like writing today.
And if I didn't, I'll simply wait until it's there.
Now you might be thinking:
"Yeah, but with ADHD, you might never "feel" like doing it.
But in my experience doing this, that's not true.
What's most likely been happening is the emotional weight of shame when you don't "feel" like it is what keeps you from being inspired to do the work.
When you are emotionally calm and aligned - you might surprise yourself with what you can do.
And, yes I know, some tasks are urgent or you have no "choice".
Some deadlines are not negotiable.
So that means, sometimes in life, someone else is holding the gun, and that’s unavoidable... But you don’t need to keep holding one on yourself too.
Want to Learn How to Actually Apply This?
When I tell you we've only just begun to scratch the surface here, I really mean it.
Changing the way I looked at motivation was only the beginning.
I eventually realized that getting things done wasn't the only answer to feeling better about my life.
Then I stopped treating every task like an obligation.
Looking back, I think those two realizations together started to reveal something much bigger.
Because I wasn't just changing how I got things done.
I was changing how I thought about myself.
That's why I created The ADHD Thrive Method, so I could help other people going through the same thing I did.
It's the course I wish someone had put in my hands years ago instead of letting me spend decades trying to figure this out on my own.
If you'd like me to walk you through that journey, I'd love to show you what I built.
...or if you'd rather keep reading first...
The final article is about how I learned to trust taking a new path in life. If you really want to see a way to break the patterns you've been stuck in, then this one is for you...
